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Digital Marketing Consultancy

Pay-Per-Click & Display Advertising

WHAT IS

Pay-Per-Click
Advertising

Pay-Per-Click advertising using Google AdWords, LinkedIn, google shopping, local service ads, Gmail sponsored promotions, instream ads, and Microsoft Advertising helps you reach your customers through search. Search engine ads, also known as PPC or Cost-to-Click (CTC), power your business to the top of the search engine results for the keywords your customers care about.

Paid search is a great way to get quick advertising results and reach the audience you want to target to bring visitors to your website.

MEANT TO BE SEEN

Display Advertising
Pays to be Seen

Display Advertising pays when customers are exposed to banners, text, and video on websites, social channels, and mobile apps. Online display advertising increases brand awareness and reach and our native advertising solutions mean they look great on any device.

Google Ads uses a display network to get your ads in front of a larger audience than ever before.

Frequently Asked Questions

Read our frequently asked questions to find out more about pay-per-click & display advertising

Paid ads get results, fast. Other search strategies take time and competition is fierce so paid advertising helps small to large businesses cut to the chase with quick results for keyword terms.

Display advertising is used to increase reach and brand awareness by repeatedly exposing certain audiences to your brand identity and messaging. The Google Display Network is a group of websites and platforms to share ads such as Gmail and Android mobile apps.

PPC or pay-per-click can help you be seen in search engine results when your website is new, has little content or has a lot of competition. PPC is effective because you only pay when your results are clicked so the right paid search strategy is a cost-effective way to advertise online.

The types of display advertising include remarketing, contextual targeting, website targeting, interest targeting, and demographic targeting. The formats include online banners, text, and video plus flash, audio, and pop-ups.

Get your Google Ads Campaign in front of your target audience.

Speak to us about pay-per-click advertising