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Supercharge your lead management with B2B lead scoring. Increase the efficiency and effectiveness of your sales and marketing effort by focusing on the leads most likely to convert. Lead scoring shifts the conversation from the volume of leads delivered from marketing to sales to the quality of those leads. It is an important step towards qualifying leads.
Once you score leads, you can engage them and nurture them with lead nurturing. Lead nurturing encourages leads to move towards conversion by sales and includes inbound and outbound marketing techniques to develop the lead and relationship. Lead scoring and lead nurturing are ideally suited to B2B sales with high deal values and a longer sales cycle. We can support you to improve your lead management.
Read our frequently asked questions to further your understanding of lead management techniques.
Lead scoring is the ranking of leads based on their relative value to your organization. It helps focus effort on leads with the most value to you.
Lead nurturing is the deepening of interest and relationship with a prospect by supplying them with information to solve their pain points. It helps to push leads towards sales won.
Lead scoring and lead nurturing are important because they help you prioritize the effort you spend on leads and to nurture them depending on what stage in the sales cycle they are. They help to increase the efficiency of marketing and sales effort.
The leads you should nurture match your target persona in your target market, are high in your lead scoring ranking and you believe they have a need or pain that you can solve in the future.
To talk to one of our experts, feel free to schedule a time. Let’s have a coffee and a chat to get the ball rolling.