Close this search box.
Marketing Strategy and Plan

Sales & Marketing Alignment


209% more revenue from marketing

Sales and marketing alignment helps you become better at closing deals and can generate 209% more revenue from marketing. Misalignment between this power couple is the single biggest barrier to growing sales. A match made in heaven with improved results or misalignment leading to lost sales and poor customer experience. Would you like support to convert leads and a higher deal value? Would you like your marketing activity to link directly to leads and revenue?


Sales and marketing
alignment is crucial

Alignment between your marketing and sales teams, also known as Smarketing, is crucial to business success. We help you to align sales with marketing, agree on a common language and deploy marketing techniques to increase the flow of marketing qualified leads into sales. This is a win-win scenario with sales selling more and marketing adding more value.

Frequently Asked Questions

Sales and marketing alignment is establishing alignment between the roles and responsibilities of the sales and marketing departments. Strategic and creative thinking in marketing supports achievement of targets in sales.

Research suggests that when sales and marketing work together it can help generate 209% more revenue from marketing.

Marketing and sales should be two separate departments. They are separate professions and marketing has responsibilities that go beyond the quarterly sales target such as internal communications, customer satisfaction, website maintenance and much more.

The benefits of sales and marketing alignment go beyond revenue. Smarketing delivers improved customer retention, improved financial performance and higher marketing retention because staff can demonstrate more value add.

Get your teams aligned today!

Unlock the biggest barrier to more sales.